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McDonald's atoMc Hockey/Équipe McDo
Program Management & Activation

  • Created and manage one of Canada’s largest grassroots, community-level hockey sponsorship programs (550,000+ players have been supported since program launch in 2011).

  • Program enhances the house league hockey experience for U11 division (9-10 year old) hockey players across Canada (U15 division in Quebec).

  • More than 50,000 players and 2,500 teams are supported each season with full sets of high quality jerseys & socks, with the goal of making hockey more fun & affordable for families by offsetting association costs.

  • Provides McDonald’s Owner Operators across the country with an organic opportunity to connect with and support local families.

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