CASE STUDY
Ontario Hockey League
The Ask
Produce a testimonial video featuring key Ontario Hockey League stakeholders targeted at government representatives.
The Outcome
SMC worked with the Ontario Hockey League (OHL) to produce a government relations video featuring key league stakeholders such as current players, alumni and billet families, along with municipal politicians from league member cities.
SMC created, edited and produced the testimonial video to achieve identified client objectives. The video featured a variety of content produced by member teams, along with content that was coordinated and captured by SMC, to meet client needs.
The video was edited and produced using SMC’s in-house video and digital capabilities. SMC conceptualized, coordinated, wrote and produced the video narration to achieve a consistent flow and ensure client objectives were highlighted.