RBC Training Ground
PR & Strategic Communications

RBC Training Ground is the Canadian Olympic Committee’s national talent search.

As the program’s long-term strategic communications lead, SMC has led the program communications through launch, and the challenges of the pandemic, when it pivoted to an entirely virtual format, and most recently, bringing Olympic opportunities to the North American Indigenous Games (NAIG).

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In addition to preparing Indigenous Olympians Eden Wilson and Brigette Lacquette to act as mentors at custom testing events for NAIG provincial delegations, SMC designed and executed a communications campaign to support the RBC Training Ground activation during the 2023 Games in Halifax.