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CASE STUDY

Purolator

#Tackle Hunger

The Ask

Create, manage and execute engaging media & content creation events in CFL markets across Canada, in collaboration with CFL member teams and local food bank partners.

Expand traditional program audience beyond the typical "sports fan" by engaging current CFL players and alumni, social media influencers and bloggers to act as program ambassadors when appropriate.

Facilitate traditional earned media outreach opportunities throughout the program.

Create and produce content to help build an engaging social media & digital campaign for corporate and team channels.

EDMONTON MEDIA & CONTENT CREATION EVENT

CALGARY MEDIA EVENT

HAMILTON MEDIA EVENT

SASKATCHEWAN MEDIA EVENT & CONTENT CREATION

TORONTO SUN CONTENT SHOOT

TORONTO ARGONAUTS FOOD BANK VISIT

High Level Results

Overall earned media impressions across nine unique markets: 15.7 Million

42.6+ Million #TackleHunger Twitter hashtag impressions (timeline deliveries) throughout program timeframe

Custom content & player inspired recipes created and shared by food bloggers in each CFL market, expanding audience engagement into the food & lifestyle space

Cooking Demo Video

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