CASE STUDY 0.2.

Purolator

#Tackle Hunger

The Ask
  • Create, manage and execute engaging media & content creation events in CFL markets across Canada, in collaboration with CFL member teams and local food bank partners.

  • Expand traditional program audience beyond the typical "sports fan" by engaging current CFL players and alumni, social media influencers and bloggers to act as program ambassadors when appropriate.

  • Facilitate traditional earned media outreach opportunities throughout the program. 

  • Create and produce content to help build an engaging social media & digital campaign for corporate and team channels.

High Level Results
  • Overall earned media impressions across nine unique markets: 15.7 Million

  • 42.6+ Million #TackleHunger Twitter hashtag impressions (timeline deliveries) throughout program timeframe

  • Custom content & player inspired recipes created and shared by food bloggers in each CFL market, expanding audience engagement into the food & lifestyle space

Cooking Demo Video

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