• SMC produced four distinct digital content videos, featuring Brooke, in a compressed four-hour production window to accommodate her availability

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• The concepts were developed with limited speaking roles for Brooke and her sister, Brittany (her caddy).

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• There was also an intentional focus on capturing key visuals, to be accompanied by a voice-over artist delivering succinct marketing messaging in post-production, with each of the four videos designed to feature a distinct RBC brand attribute. 

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• The videos went to market with a targeted YouTube media buy, including custom audiences for retargeting. Videos were also shared through partner assets.