We work closely with RBC national and regional representatives to support local and regional storytelling of authentic grassroots marketing programs focused on arts, education, technology and climate, through the utilization of multiple tools in today’s storytelling arsenal.

 

• Earned Media

• Authentically integrated sponsored content (paid media)

• Video content storytelling

• Social media engagement

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We have had success with crafting sponsored media content and branded articles as an impactful complement to traditional earned media, when appropriate, particularly when looking to promote more sensitive, complex or in-depth topics. We’re skilled at using this tool to get the job done. 

 

Below are a few recent campaign examples.